JETCON

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Prepared for Mark Farkas & Ahron Fragin
by Etched Creative · August 2026

JETCON 2027 Design Partnership

Nine months of design, from the brand refresh this fall to the last production file on the show floor. June 2, 2027.

74Exhibitor booths
350–500Travel advisors
9Months of design
June 2Show day

JETCON 2027 is your biggest show yet. The design work runs from September to show day: the brand refresh, the website behind sponsorship sales and registration, announcement graphics in waves as you confirm sponsors and speakers, and the guidebook, signage, badges, and booth files that put the show on the floor.

Your list gave us the deliverables but not quantities or specifications, so we set the quantities and built three options that cover the range. Every count is stated, and if one is off, we adjust that piece and nothing else moves.

Etched Creative is a 35-year New York branding and web development firm and an Automattic agency partner - the company behind WordPress. Event branding, trade show graphics, and the production files behind them are core work for us, and have been for three decades.

Three ways to work together

Every tier includes the complete brand, website, booth, and event-materials build. The difference is how much of the season we run for you.

Essentials

$4,250/month
$38,250 across 9 monthly payments
  • Brand + Identity
  • Current mark kept, refreshed type treatment
  • Typography + color palette
  • Written brand standards
  • Media kit: PowerPoint template, you fill out
  • Website
  • 2027 refresh of your current site
  • New Speakers & Exhibitors sections
  • Listings built by us from your docs
  • Page updates: 2 per month
  • Booth Graphics
  • Booth sign system: Standard, Silver, Gold
  • Production-ready booth files, all 74 exhibitors
  • File requirements sheet for sponsor logos
  • Event Materials
  • Guidebook: 24 pages, 4 sponsor ad pages ¹
  • Event signage + banners: 4 pieces
  • Badge designs: attendee, exhibitor, staff
  • Meeting hall map, print + screen
  • Show invitation flyer
  • All four social templates
  • Season Stream · Sep–May
  • Sponsor announcements: 24
  • Speaker announcements: 16
  • Exhibitor welcomes: templates supplied
  • Social media graphics: 12
  • Countdown graphics: 4
  • Schedule graphics: 4
  • Venue announcement
  • Save the Date: 3 graphics
  • Full-page ads: $500 per placement
  • Delivery batches: 1 per month
  • Included
  • WhatsApp working group
  • Client portal with live tracking

Partnership

$5,250/month
$47,250 across 9 monthly payments
  • Brand + Identity
  • Your logo refined + modernized
  • Typography + color palette
  • Written brand standards
  • Sponsorship prospectus: 8 designed pages
  • Website
  • Redesign on your current platform
  • New Speakers & Exhibitors sections
  • Listings built by us from your docs
  • Page updates: 3 per month
  • Maintenance + security updates
  • Booth Graphics
  • Booth sign system: Standard, Silver, Gold
  • Production-ready booth files, all 74 exhibitors
  • File requirements sheet for sponsor logos
  • Event Materials
  • Guidebook: 32 pages, 8 sponsor ad pages ¹
  • Event signage + banners: 6 pieces
  • Badge designs: attendee, exhibitor, staff
  • Meeting hall map, print + screen
  • Show invitation flyer
  • All four social templates
  • Season Stream · Sep–May
  • Sponsor announcements: 30
  • Speaker announcements: 20
  • Exhibitor welcomes: all 74 by us
  • Social media graphics: 18
  • Countdown graphics: 6
  • Schedule graphics: 6
  • Venue announcement
  • Save the Date: designed email campaign
  • Full-page ads: 2 included, $500 each added
  • Delivery batches: 2 per month
  • Included
  • WhatsApp working group
  • Client portal with live tracking

Full Service

$6,250/month
$56,250 across 9 monthly payments
  • Brand + Identity
  • New logo design
  • Typography + color palette
  • Written brand standards
  • Sponsorship prospectus: 12 designed pages
  • Website
  • Full website rebuild + launch
  • New Speakers & Exhibitors sections
  • Listings built by us from your docs
  • Page updates: 4 per month
  • Hosting, maintenance + security included
  • Booth Graphics
  • Booth sign system: Standard, Silver, Gold
  • Production-ready booth files, all 74 exhibitors
  • File requirements sheet for sponsor logos
  • Event Materials
  • Guidebook: 40 pages, 12 sponsor ad pages ¹
  • Event signage + banners: 8 pieces
  • Badge designs: attendee, exhibitor, staff
  • Meeting hall map, print + screen
  • Show invitation flyer
  • All four social templates
  • Season Stream · Sep–May
  • Sponsor announcements: 36
  • Speaker announcements: 24
  • Exhibitor welcomes: all 74 by us
  • Social media graphics: 24
  • Countdown graphics: 8
  • Schedule graphics: 8
  • Venue announcement
  • Save the Date + registration emails
  • Full-page ads: 6 included, $500 each added
  • Delivery batches: 4 per month
  • Included
  • WhatsApp working group
  • Client portal with live tracking

¹ How the guidebook breaks down: covers + contents, welcome letters, event schedule, speaker pages, the exhibitor directory, floor plan, and your sponsors' ad pages at the count shown per tier - ad pages are space you sell. Additional pages $150 each.

If a quantity is off, only that line moves: additional sponsor or speaker announcements and social graphics $125–150 each, exhibitor welcome graphics $50, signage $350 per piece, exhibitors beyond 74 at $150 each, logo rebuilds for files below print spec $35 as needed. Website listing updates from your supplied documents are included at the monthly caps shown.

The road to June 2

Built around the milestones you laid out.

September

Brand refresh + identity

October – November

Website build + launch, media kit ready as sponsorship sales open

December – March

Registration opens, marketing rollout, sponsor + speaker announcements in waves

April – May

Guidebook, signage, badges, booth production files

June 2, 2027

Show day

Your project, live

This page becomes your client portal the day we start. Every workstream tracked, always current, one link.

JETCON 2027 · Project Status

Awaiting kickoff
Brand refresh + identity0%
Media kit0%
Website0%
Booth sign system + exhibitor files0%
Event materials0%
Season announcement stream0%
Progress updates as work is approved and delivered. Files, proofs, and sign-offs all live here - nothing gets lost in a chat scroll.

How billing works

Your tier's monthly amount on signing, then on the 1st of each month, September through April - 9 equal payments, fully paid two months before show day. Exhibitor booth files are delivered continuously as logos arrive.

Printing

Printing is not included in these figures. We have handled print production for 30 years, so if you'd like the guidebook, signage, banners, and badges printed and delivered as well, we can quote that separately once sizes and quantities are set.

What you supply

Copy and photography, the venue floor plan, sponsor logos per the file requirements sheet, and sponsor ad files print-ready. Speaker, sponsor, and exhibitor listings arrive as one complete document each time - the full current list, in the order you want it, replacing the last version - so nothing gets missed in piecemeal additions. Email campaigns are designed and built by us and sent from your email platform to your list.

Changes

Revision rounds are built into every deliverable. Changes to approved items or a new creative direction are billed at our hourly rate.