This proposal was prepared exclusively for the JETCON team.
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Nine months of design, from the brand refresh this fall to the last production file on the show floor. June 2, 2027.
JETCON 2027 is your biggest show yet. The design work runs from September to show day: the brand refresh, the website behind sponsorship sales and registration, announcement graphics in waves as you confirm sponsors and speakers, and the guidebook, signage, badges, and booth files that put the show on the floor.
Your list gave us the deliverables but not quantities or specifications, so we set the quantities and built three options that cover the range. Every count is stated, and if one is off, we adjust that piece and nothing else moves.
Etched Creative is a 35-year New York branding and web development firm and an Automattic agency partner - the company behind WordPress. Event branding, trade show graphics, and the production files behind them are core work for us, and have been for three decades.
Every tier includes the complete brand, website, booth, and event-materials build. The difference is how much of the season we run for you.
¹ How the guidebook breaks down: covers + contents, welcome letters, event schedule, speaker pages, the exhibitor directory, floor plan, and your sponsors' ad pages at the count shown per tier - ad pages are space you sell. Additional pages $150 each.
If a quantity is off, only that line moves: additional sponsor or speaker announcements and social graphics $125–150 each, exhibitor welcome graphics $50, signage $350 per piece, exhibitors beyond 74 at $150 each, logo rebuilds for files below print spec $35 as needed. Website listing updates from your supplied documents are included at the monthly caps shown.
Built around the milestones you laid out.
Brand refresh + identity
Website build + launch, media kit ready as sponsorship sales open
Registration opens, marketing rollout, sponsor + speaker announcements in waves
Guidebook, signage, badges, booth production files
Show day
This page becomes your client portal the day we start. Every workstream tracked, always current, one link.
Your tier's monthly amount on signing, then on the 1st of each month, September through April - 9 equal payments, fully paid two months before show day. Exhibitor booth files are delivered continuously as logos arrive.
Printing is not included in these figures. We have handled print production for 30 years, so if you'd like the guidebook, signage, banners, and badges printed and delivered as well, we can quote that separately once sizes and quantities are set.
Copy and photography, the venue floor plan, sponsor logos per the file requirements sheet, and sponsor ad files print-ready. Speaker, sponsor, and exhibitor listings arrive as one complete document each time - the full current list, in the order you want it, replacing the last version - so nothing gets missed in piecemeal additions. Email campaigns are designed and built by us and sent from your email platform to your list.
Revision rounds are built into every deliverable. Changes to approved items or a new creative direction are billed at our hourly rate.